Hormonal Health
May 21, 2026
·
5 mins
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Noah's Editorial Standards and Clinical Governance
This page describes how Noah produces health content for men in Singapore — who writes our articles, how clinical accuracy is verified, what sources we draw on, what we deliberately exclude, and how often content is reviewed. It exists because the men who read our content deserve to know how it is made.
This page describes how Noah produces health content for men in Singapore — who writes our articles, how clinical accuracy is verified, what sources we draw on, what we deliberately exclude, and how often our content is reviewed. It exists because the men who read our content deserve to know how it is made, and because the Singapore regulators we operate under (HSA, MOH, SMC) expect this level of transparency from a telemedicine provider.
If anything on Noah looks wrong, out of date, or unclear, we want to know. The corrections section near the bottom of this page explains how to reach us.
Noah's articles are produced by the Noah Editorial Team — a small in-house team of writers and editors who specialise in health content for men. We brief and edit every piece against the standards described on this page. Where a particular article benefits from outside expertise, we work with external contributors with relevant clinical or scientific background, and we say so on the article.
Editorial Team articles carry a "Noah Editorial Team" byline. This means the content was produced by our internal team to the editorial standards described below — not that any single named clinician personally reviewed every word. Where individual contributors are named on a specific piece, that contributor is responsible for their named contribution. We are working toward adding named, Singapore-licensed clinical reviewers on a per-article basis, which is the next upgrade to this system. Until that is in place, we are transparent about who is responsible for what.
Every clinical or factual claim on a Noah article is checked against an explicit source hierarchy. We cite from this list in roughly this order of priority.
Singaporean authorities and institutions. Where the information has a Singapore-specific dimension, we cite the Singapore Ministry of Health (MOH), the Health Sciences Authority (HSA), SingHealth, the Singapore Medical Association (SMA), the Singapore Medical Council (SMC), and the public-facing publications of Singapore's restructured hospitals and polyclinics.
International clinical guidelines. Where the topic is not Singapore-specific, or where Singapore guidance points to international standards, we cite the Endocrine Society, the American Urological Association, the European Association of Urology, the British Association of Urological Surgeons, the World Health Organization, and equivalent professional bodies. Where Singaporean and international guidance differ, we explain the difference.
Peer-reviewed clinical research. We cite papers indexed on PubMed, in journals published by major academic publishers, and in major medical journals (NEJM, JAMA, Lancet, BMJ, JCEM and equivalents). We prefer systematic reviews and meta-analyses over single studies, and we are explicit when we cite preliminary or single-study evidence.
What we do not cite. We do not treat Wikipedia, Reddit, AI-generated summaries, sponsored content, supplement-company marketing, or unsourced clinic websites as primary sources. We may reference these only to describe how a topic is discussed publicly — not as evidence for a clinical claim.
Noah is a Singapore-licensed telemedicine provider. Our MOH licence number is R/23M1081/MDS/001/232, and all clinical consultations on our platform are conducted by doctors registered with the Singapore Medical Council. Our pharmacy partners are HSA-compliant and licensed to dispense in Singapore.
Editorial and clinical governance is overseen by Noah's medical leadership, including Dr Kevin, Noah's CGO. Dr Kevin sets the editorial and clinical standards described on this page. He is not the per-article reviewer of every piece of content Noah publishes; the per-article work is done by the Noah Editorial Team against the standards he sets. Naming this distinction openly is the honest version of the story, and we think honesty serves men better than a fake reviewer byline.
The Singapore-licensed doctors who conduct consultations on Noah are a separate group from the Editorial Team. They prescribe and treat; the Editorial Team writes and edits. We are explicit about this because conflating the two would misrepresent how Noah actually operates.
Noah operates under a tight regulatory perimeter set by Singapore's Health Products Act (HPA), Healthcare Services Act (HCSA), the SMC Ethical Code and Ethical Guidelines, and the November 2024 MOH Joint Circular on Telemedicine Services and Advertisements. These rules shape what we can and cannot say in indexable content. To be specific about the things we do not do:
We do not advertise prescription medicines to the public. Under the HPA, advertising of prescription-only medicines to consumers is prohibited in Singapore. Our editorial content discusses conditions, mechanisms, and categories of treatment — not specific testosterone products, ED drugs, or any other prescription-only medicine as an item to purchase.
We do not use superlative or guaranteed-outcome language. Phrases like "best," "#1," "leading," and "guaranteed results" are restricted under the HCSA Advertisement Regulations. Where our content needs to characterise Noah, we use specific, factual claims (such as the number of patients we have served, or the MOH licence number above).
We do not include patient testimonials in editorial content. Testimonials in editorial content are restricted under the SMC ECEG and HCSA rules. Where we describe clinical observations, we attribute them to the appropriate clinical body of evidence, not to individual patient stories.
We do not bundle editorial content with product promotions. Editorial articles are not designed as funnels into specific prescription products. Noah's product pages exist separately from the editorial content; cross-references in our articles, when they appear, are to other educational content, not to commercial transactions inside the article body.
We do not accept paid placement in our health articles. No third party pays for inclusion, mention, or favourable framing in Noah's editorial. If we ever introduce sponsored content in a separate format, it will be clearly labelled as such.
Health information changes. Guidelines update. New evidence comes in. To keep Noah's content useful, every article carries a published date and, where relevant, a last updated date. Both are visible on the article itself.
Cornerstone articles — the main guide pages for each condition we cover — are reviewed on a quarterly cycle. Supporting articles are reviewed at minimum annually, and more often when relevant guidance changes (for example, when the Endocrine Society or the AUA issues an updated guideline).
A review can result in: no change (the content is still current), minor updates (citation refresh, small factual corrections), or a substantive rewrite (significant new evidence or guidance has changed the picture). When a substantive rewrite happens, we update the last-modified date and note the change in our update log where the scale of the change warrants it.
If you find something on Noah that you believe is inaccurate, outdated, or misleading, please tell us. Email hello@ofnoah.sg with a link to the article and a brief description of the issue. Where you can include a source supporting a correction, that is helpful but not required.
We aim to acknowledge correction requests within five working days. Substantive corrections — the kind that affect a clinical claim or recommendation — are reviewed by our editorial leadership and, where appropriate, updated on the article with a visible note. Minor corrections (typos, broken links, small factual issues) are usually handled without a public note.
This page describes how Noah's editorial system works today — honestly and in full. There are improvements we are actively working on:
For full transparency, Noah's editorial and clinical operations are governed by the following Singapore frameworks, all publicly available:
If you are a regulator, journalist, or researcher and would like more detail on any aspect of Noah's editorial process, please email hello@ofnoah.sg.
No editorial system is perfect, and ours is a work in progress. The version of this page that exists today is honest about what Noah does, what Noah is working toward, and the difference between the two. As we make the upgrades described above, this page will be updated to reflect them. The standards we hold ourselves to should rise over time, not fall.
This page describes Noah's editorial process and clinical governance. Noah's articles are for informational purposes only and do not replace medical advice from a qualified doctor. If you have questions about your health, please book a consultation with a Singapore-licensed doctor on Noah.
Health Sciences Authority Singapore. Advertisements and Promotions of Therapeutic Products. (Link)
Ministry of Health Singapore and HCSA. Joint Circular 87/2024 on Regulations and Professional Standards for Telemedicine Services and Advertisements, 22 November 2024. (Link)
Singapore Medical Council. Ethical Code and Ethical Guidelines (2016 edition). (Link)
